At the World Floorball Championships in Riga success is a question of money, too. Many smaller federations try to save their budgets with crowdfunding. But they fail. So how to do it right?
Many floorball clubs have already discovered the potential of merchandising for their budget and identity. Others act pretty dozy. But don't worry, we'll wake you up.
Last year the Czechs installed their new Corporate Identity. New name, new colors, new shapes, new everything. One year later we know, this is the best design thing that ever happened to a floorball federation. And everyone can learn from it.
We all love to talk about floorball as a progressive and modern discipline. Unfortunately most of our clubs are far away from working with appealing designs. 8 rules how to change this.
Winning sponsors that would finance all of your floorball club's costs is a heavy struggle. But what do such companies actually look for? What are the criteria making them pick you instead of your local competition?